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Must read articles to get your journey started and keep you climbing high.
A campaign can have a strong offer, a clean design, and a well-written subject line, and still fail ....
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A bounce rate creeping past 3 or 4 percent rarely announces itself. It shows up as a slightly worse ....
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Spammy words aren’t the problem. It’s sender reputation, authentication, list quality, c....
A campaign goes out to 40,000 people on a Tuesday morning. By noon, open rates are a third of what t....
